Hallmark Hall of Fame

Hallmark Hall of Fame, originally called Hallmark Television Playhouse, is an American anthology television series sponsored by Hallmark Cards, a Kansas City–based greeting card company. It is the longest-running primetime series in the history of television; it began airing in 1951 and aired on network television until 2014, with episodes largely limited to one film in a span of several months since the 1980s. Since 1954, all of its productions have been broadcast in color. It was one of the first video productions to telecast in color, a rarity in the 1950s. Many television films have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones.

The series has received 81 Emmy Awards, dozens of Christopher and Peabody Awards, nine Golden Globes, and Humanitas Prizes. Once a common practice during the formative years of American television, it is one of the last remaining television programs where the title includes the name of its sponsor. Unlike other long-running TV series still on the air, it differs in that it broadcasts only occasionally and not on a weekly broadcast programming schedule.

The Hall of Fame films are made with production values and a budget that is comparable to that of a feature film.