General Foods

Defunct food company, absorbed into Kraft Foods Inc General Foods CorporationFinal logo, designed by Saul Bass, used from 1984 until the merger to Kraft Foods Inc. in 1990TypeSubsidiaryTraded as NYSE: GF DJIA component (until 1985) S&P 500 component (1957-1985) IndustryFoodPredecessorPostum Cereal Company (1895–1929)Founded1929; 97 years ago (1929)Defunct1990; 36 years ago (1990)FateMerged into Kraft Foods Inc.SuccessorMondelez InternationalKraft HeinzJDE Peet's (Now owned by Keurig Dr Pepper)Post Consumer BrandsHeadquartersRye Brook, New York, U.S.ProductsBreakfast cereals, cereal coffeeBrands List Drinks Maxwell House Kenco Gevalia Kaffee HAG Sanka General Foods International Kool-Aid Tang (drink mix) Crystal Light Country Time Cottee's Groceries Calumet Dream Whip Oscar Mayer Shake 'n Bake Stove Top Birds Eye Minute Rice Cool Whip Claussen pickles Bird's Custard Baked Goods, Snacks, and Desserts Jell-O Entenmann's Baker's Chocolate Pop Rocks Log Cabin syrup Kibon Kréma Malabar (chewing gum) Hollywood Chewing Gum Hostess Potato Chips Hostess Frito-Lay(JV with PepsiCo) Twisties Post Cereal Postum Others Rax Restaurants Burger Chef Gaines-Burgers Gravy Train ParentPhilip Morris