G4 (American TV network)

G4 (also known as G4TV) is an American pay television and former digital network owned by NBCUniversal and later Comcast Spectacor that primarily focused on video games, technology, pop culture, and gaming culture.

The network was originally owned by G4 Media, a joint venture between the NBCUniversal Cable division of NBCUniversal and Dish Network by the time of the channel's initial closure, and G4 first launched on April 24, 2002. In late 2012, the network's final studio programming were canceled in preparation for a planned relaunch as the Esquire Network, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. Esquire Network would ultimately replace Style Network instead, on September 23, 2013. G4 announced in November 2014 that it would be closing after several years of decline. The original network shut down on December 31, 2014. By August 2013, it was reported that approximately 61,217,000 American households (53.61% of households with television) were receiving the network.

On July 24, 2020, a revival of the G4 brand was announced; the network officially relaunched on November 16, 2021. On October 16, 2022, Comcast announced that the network would immediately cease operations for a second time due to low viewership and inadequate financial performance.