Ford Thunderbird (fifth generation)

The fifth generation Ford Thunderbird is a large personal luxury car series, produced by Ford for the 1967–1971 model years.

This fifth generation saw the second major change of direction for the Thunderbird. The Thunderbird had fundamentally remained the same in concept through 1966, although the design had been revised twice. The debut of the Ford Mustang in early 1964, and subsequent introduction of the larger, more upmarketMercury Cougar to compete with the similarly larger Dodge Charger, began to erode the Thunderbird sales. This drove Ford engineers to increase the vehicle's size yet again, with Ford even introducing four-door Thunderbird Landaus.