Environmental scanning

Environmental scanning

Environmental scanning is one of the essential components of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, international markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level. Suppliers, customers and competitors representing the micro environment of a company are analyzed within the industry analysis. Older sources suggest environmental scanning as an alternative name for horizon scanning (HS), whereby newer sources rather see environmental scanning along with trend monitoring, trend research and strategic early warning as predecessors for HS.