Emma Frost (Marvel Rivals)

Emma Frost (Chinese: 艾玛·弗斯特; pinyin: Àimǎ Fúsītè) is a character in the 2024 video game Marvel Rivals, a third-personhero shooter developed by the Chinese company NetEase Games. Introduced in a 2025 update, she is based on the Marvel Comics character of the same name, a mutant created by Chris Claremont and John Byrne. The Rivals version of Emma is voiced by Laura Post, and orchestrates an event called the Hellfire Gala on the island of Krakoa. After it and its inhabitants are transported into the future, she tries to protect her fellow mutants.

The character was well received upon debut, both for her design and role in the game. Her larger thighs became a focus of commentary around her, with the character going viral specifically over them, while her ability to chokeslam enemies drew commentary comparing her to a domme. Some commentary however criticized her design as sexualized, though with some defense that aspects such as her height and build were important to convey her in-game role. Others complained about her appearance being too similar to other characters, leading to confusion during gameplay as to who players were fighting against.