Topic summary
ElDiario.es

Spanish digital paper, created in 2012 elDiario.es is a Spanish digital news outlet founded in 2012 and published by Diario de Prensa Digital, S.L., under the direction of Ignacio Escolar. According to official audience audits, in August 2025 it reached 1,965,527 daily unique users according to GfK DAM, and surpassed 17 million monthly unique users and 59.5 million visits according to OJD Interactiva, placing it among the digital media outlets with the largest audiences in the country. That same year, it exceeded 100,000 members and paying subscribers, and by August 2025, the members’ community had grown beyond 106,000. Business model The project was launched in September 2012, during the financial crisis, without the backing of major investors or corporations. More than 70% of the company's ownership belongs to people who work in the newsroom itself. Membership fees account for around 40% of total revenues, making them the second-largest source of funding, while advertising remains the main revenue stream. Local editions elDiario.es has editions in every autonomous community, as well as affiliated local outlets, including Andalucía, Aragón, Asturias, Islas Canarias, Cantabria,