E4 Music

History

In August 2005, following the close of that year's Big Brother, E4 introduced the E4 Music programming block. The slot initially ran through much of the morning/daytime schedule, though was later reduced to mornings only, with the amount of scripted comedy and drama screened in daytime increased. Prior to the launch of E4 Music, E4 was off-air during daytime for much of the year, only going on air in daytime for rolling coverage of reality series such as Big Brother. In 2008, the launch of 4Music as a channel led to questions being asked about the future of E4 Music. However, E4 retained its commitment to music content, stating that E4 Music had been commissioned to run until at least the start of Big Brother in 2009. At 10 am on Thursday 4 June 2009, the day before the launch of the 2009 Big Brother series, E4 Music ceased broadcasting.