Duke's Lemonade

Duke's Lemonade

Duke's Lemonade is a lemon based aerated drink marketed in India since 1889. The brand has a presence in western India. Originally owned by Duke and Sons, the brand was sold to PepsiCo in 1994. Pepsico phased out most drinks under the Duke's brand in 2004, though it retained Duke's Lemonade. Not only was Duke's Lemonade retained, in the same year Pepsico launched a new advertisement campaign in Mumbai to promote the brand, with a new tagline, "takatak taajgi".