Digital asset management

Cloud management system Marketing operations Key concepts Benchmarking Best practices Budgeting Business intelligence Business process Change management Chief Marketing Officer (CMO) Customer intelligence Customer lifecycle management Customer lifetime value Data quality Data warehouses Database marketing Demand generation Digital asset management Flowchart Infrastructure Lead generation Marketing accountability Marketing automation Marketing effectiveness Organization development Post-merger integration Predictive analytics Predictive modelling Process optimization Return on marketing investment Strategic planning Systems theory Business portalvte Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Terminology The term media asset management (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "media", namely audio recordings, photos, and videos. Any editing process that involves media, especially video, can make use of a MAM t