Topic summary
Developmental brand
Extracted from the Wikipedia article Farm team.
Professional wrestling
In 2012, WWE would relaunch and repurpose NXT—a reality competition series featuring FCW talent being mentored by WWE "pros"—as an in-house developmental brand, with its weekly television program switching to a more traditional format, and the brand also hosting various live events, and also spawning a UK branch. During this period, NXT received critical acclaim for the quality of its matches and storylines, to the point that WWE began to promote it as a de facto third flagship brand, and moved its television series from the streaming WWE Network to USA Network to counterprogram the upstart All Elite Wrestling. However, in 2021, WWE moved NXT back to a different night, and later re-launched the series and brand to return to a development-oriented positioning.