Cost per action

Measure of cost of online advertising Part of a series onInternet marketing Email marketing Referral marketing Content marketing Native advertising Search engine marketing Search engine optimization Local search engine optimisation Pay-per-click Cost per impression Search analytics Web analytics Social media marketing Social media optimization Social pull marketing Social video marketing Influencer marketing Viral marketing Marketing buzz Display advertising Ad blocking Contextual advertising Behavioral targeting Mobile advertising Affiliate marketing Cost per action Revenue sharing Misc Keyword density Keyword research PageRank WordPress CMS vte Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the adve