Contextual advertising

Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. In context targeting, advertisements are selected and placed by automated systems based on websites' linguistic content and the context of what a user is looking at.

As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has grown in prevalence. Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response.