Topic summary
Consumers Union
Extracted from the Wikipedia article Consumer Reports.
Founding and early years
Consumers Union differentiated themselves from Consumers' Research by establishing a community amongst readers. Within the overall mission of creating more informed consumers, Consumers Union united with women's clubs and citizen groups, creating a progressive message. Consumers Union would surpass Schlink's Consumers' Research in subscribers by 1940, accumulating a readership of 71,000.