Competitive intelligence

Collection and analysis of business and market information from multiple sources Part of a series onStrategy Analysis methods Strategy • Strategic management Military strategy • Strategic studies Strategic planning • Strategic thinking Decision theory • Game theory Major thinkers Michael Porter • Rita Gunther McGrath Bruce Henderson • Gary Hamel Candace A. Yano • C. K. Prahalad Jim Collins • Liddell Hart Carl von Clausewitz • Sun Tzu Julian Corbett • Alfred Thayer Mahan J.C. Wylie • Adrian Slywotzky Sharon Oster • Chris Zook Henry Mintzberg Concepts Business model • Competitive advantage Value chain • Performance effects Core competency • Generic strategies Mission statement Frameworks and tools SWOT • Five forces Balanced scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic grid model • Strategy map • VRIO vte Competitive intelligence (CI) is the process and practices used in producing knowledge about the competitive environment to improve organizational performance. Competitive intelligence involves systematically collecting a