Choice architecture

Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. Choice architecture is the design of different ways in which choices can be presented to consumers, and the impact of that presentation on consumer decision-making. In workplace organizations the actual deployment of choice architecture interventions  has mostly been found to be agreeable not only to employs but also to the implementers, primarily when the interventions facilitate the consumption of healthy food and physical activity without binding any choices.Choice architecture refers to how options are arranged and presented, and it influences decision making across a wide range of everyday and significant choices.Nudging is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions can influence behavior and decision-making .Research suggests that the activation of personal norms through choice architecture nudges is a particularly effective compared to simply relying on social pressures. Several factors in choice architecture can influence decision- making including:

• the number of choices presented
• the manner in which attributes are described
• the presence of a default option

these elements can significantly affect consumer choice. As a result, advocates of libertarian paternalism and asymmetric paternalism have endorsed the deliberate design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor. These interventions are often justified by advocates of libertarian paternalism in that well-designed choice architectures can compensate for irrational decision-making biases to improve consumer welfare. These techniques have consequently become popular among policymakers, leading to the formation of the UK's Behavioural Insights Team and the White House "Nudge Unit" for example. While many behavioral scientists stress that there is no neutral choice-architecture and that consumers maintain autonomy and freedom of choice despite manipulations of choice architecture, critics of libertarian paternalism often argue that choice architectures designed to overcome irrational decision biases may impose costs on rational agents, for example by limiting choice or undermining respect for individual human agency and moral autonomy. Moreover, it can result in dark patterns because of the principal–agent problem.