Camping World Truck Series

Sears, Roebuck & Co held naming rights from 1995 through 2008, originally via its Craftsman tool brand; the series was called the NASCAR SuperTruck Series in its inaugural season and the Craftsman Truck Series thereafter. In 2009, Camping World took over the sponsorship; the series was called the Camping World Truck Series from 2009 through 2018, the Gander Outdoors Truck Series in 2019, the Gander RV & Outdoors Truck Series in 2020, and again Camping World Truck Series in 2021 and 2022. Stanley Black & Decker – which acquired the Craftsman brand in 2017 – took over in 2023, and revived the Craftsman branding.