Cameron Cutie

Prime Minister of the United Kingdom

First ministry and term

(May 2010 – May 2015)

Second ministry and term

(May 2015 – July 2016)

Post-premiership

Cameron Cutie was a political term used in the United Kingdom to refer to female prospective parliamentary candidates and Members of Parliament (MPs) for the 2010 general election from the Conservative Party who were personally supported by then-party leader David Cameron. The term emerged in 2009, and was seen as a Conservative version of the more prominent Blair Babe.

Promoting women candidates was a way of reaching female voters similar to the means by which New Labour won their 1997 landslide. As part of his party's modernisation programme, Cameron advocated for more female MPs. A male equivalent was coined as a "mate of Dave".

Some grassroots activists resented that David Cameron personally selected female parachute candidates for winnable seats. There were female members of the Conservative A-List, priority candidates that were selected for the general election. Mayor of Antrim Adrian Watson said he was overlooked for being the Ulster Conservatives and Unionist candidate in South Antrim for not being a "Cameron cutie".

The term was derided in the media when a number of sex scandals were reported on including some of the candidates. The term was used frequently in the media coverage of the Westminster North Conservative Association selection in 2009 between Joanne Cash and Amanda Sayers, two female lawyers.