Topic summary
CBS television
Extracted from the Wikipedia article CBS.
2020s
Alongside the rebranding, CBS Television Studios was renamed CBS Studios, and CBS Television Distribution was renamed CBS Media Ventures. The network also dropped the "America's Most Watched Network" and "Only CBS" taglines, with chief marketing officer Michael Benson explaining that "it's tough to unify if you're bragging about yourself." Due to its programming being licensed to third-party streaming services, CBS programming began to carry a CBS Studios production logo based on the ident when applicable, and are billed with "CBS Original" or "CBS Presents" (specials) bylines in promotional material.