Bravia (brand)

Bravia (stylized as BRAVIA) is a brand of televisions currently produced by Bravia Inc. based in Ōsaki, Tokyo, Japan, a joint venture between TCL Electronics and Sony Corporation. The brand name is owned by Sony, which has produced flat-panelLCD televisions using the brand since 2005. Bravia products have been produced under the joint venture since 2026, with Sony continuing to be responsible for design and technologies while TCL does manufacturing and distribution.

The Bravia name is a backronym for "Best Resolution Audio Visual Integrated Architecture". Outside of LCD and OLED televisions, the brand has also been used on mobile phones in some markets, mainly Japan, as of 2007.