Box office failure

A film can fail at the box office for a variety of reasons, including poor marketing or word of mouth, an excessive production budget which proves to be difficult to earn back during the film's initial theatrical run, or simply a lack of public interest. Extenuating circumstances such as release timing or world events (such as the COVID-19 pandemic) have also affected film ticket sales. Some films may recover from box office failures through other revenue sources, such as home media sales.