Topic summary
Booji Boy

Character created by new wave band Devo Booji Boy performing live in 2023 Booji Boy /ˈbʊɡi/ is a character created in the early 1970s by the American new wave band Devo. The name is pronounced "Boogie Boy"—the strange spelling "Booji" resulted when the band was using Letraset to produce captions for a film, and ran out of the letter "g". When the "i" was added but before the "e", Devo's lead singer Mark Mothersbaugh reportedly remarked that the odd spelling "looked right". Booji Boy has traits of a simian child and typically wears an orange nuclear protection suit. He is portrayed by Mothersbaugh in a mask and is the son of another fictitious Devo character, General Boy. The intent of the figure is to satirize infantile regression in Western culture, a quality Devo enjoyed elucidating. This character was officially introduced in the 9-minute short film The Truth About De-Evolution (1976). According to the book We're All Devo!, the roots of the character come from discovering a baby mask in an Akron area novelty store. Mothersbaugh developed the character's distinctive high pitched falsetto almost instantly. He had kept a supply of Booji Boy masks for several years, but due to