Bojhena Se Bojhena (TV series)

Bojhena Se Bojhena (transl.They Don’t Understand) is an Indian Bengali-language romantic television soap opera that premiered on 4 November 2013 on Star Jalsha. Produced by Shree Venkatesh Films, the series is an official remake of the Hindi television series Iss Pyaar Ko Kya Naam Doon?, which aired on StarPlus. The show starred Yash Dasgupta and Madhumita Sarkar in the lead roles.

The series concluded on 18 June 2016 after airing 822 episodes.

Due to its sustained popularity, the series was re-telecast multiple times. During the COVID-19 lockdown in 2020, it was re-aired on Star Jalsha as part of nostalgia programming. The show returned for another rerun in July 2023.