Bob Belcher

Robert Eugene Belcher Jr. is the main protagonist of the animatedsitcomBob's Burgers created by Loren Bouchard for Fox. He is the often stressed, anxious patriarch of the Belcher family and owner of his restaurant Bob's Burgers. He is known for being a mild-mannered and pessimistic businessman, often having financial struggles in keeping the restaurant running and paying rent. He has a rivalry with the Italian restaurant owner across the street, Jimmy Pesto, and quarrels with local health inspector Hugo. Bob is a third-generation restaurant owner. He regularly comes up with ideas to improve his business and appeal to customers (in particular, having a new "burger of the day" for multiple years). He is portrayed as a family man, with a wife Linda and three children Louise, Gene, and Tina Belcher.