Blind taste test

Market research tool In this single blind taste test of two cola brands, the experimenter knows which bottle is which In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine (see blind wine tasting) that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: Track views on a product over time assess changes or improvements made to a product gauge reactions to a new product Maple syrup Tasting Overview Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right. Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This mean