Betty Crocker Cookbook

The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. Early editions of the cookbook were ostensibly written by the character herself.

More than 75 million copies of the book have been sold since it was first published in 1950. Owing to the dominant color of the book's covers over the years, the Betty Crocker Cookbook is familiarly referred to as "Big Red", a term that General Mills has trademarked.