Topic summary
Beauty with a Purpose

Extracted from the Wikipedia article Julia Morley.
Life and career
As chairman of Miss World, she introduced "Beauty With A Purpose", in 1972, which raises money in support of sick and disadvantaged children. In 2009, Morley used the opening of the Miss World Festival to launch the Variety International Children’s Fund with a Charity Dinner which raised over $400,000 for nutritional, educational and medical projects in Haiti. She was conferred the Priyadarshini Award for her ‘Save the Children’ campaign. In 2016, Morley received the Variety Humanitarian Award.