Baby boomer

Leisure and other habits

As younger generations move towards getting more of their entertainment via the internet, traditional television has held up better in the leisure time of baby boomers. Research from 2018 into British viewing habits suggested that individuals aged 65 to 74 (mainly older baby boomers) viewed an average of 333 minutes of broadcast TV each day higher than any younger age group and only nine minutes less than in 2010. In the case of younger baby boomers the figures suggested that 55 to 64 year olds consumed an average 277 minutes of broadcast TV each day in 2018 (still higher than any age range their junior) with a sharper decline since 2010 of 44 minutes. In the same year, three main cable news stations in the United States all had average viewer ages' within the Baby boomer range.