Topic summary
BSkyb
Extracted from the Wikipedia article Sky UK.
Launch of Sky Digital
BSkyB's digital service was officially launched on 1 October 1998 under the name Sky Digital, although small-scale tests were carried out before then. At this time the use of the Sky Digital brand made an important distinction between the new service and Sky's analogue services. Key selling points were the improvement in picture and sound quality, increased number of channels and an interactive service branded Open...., later called Sky Active. BSkyB competed with the ONdigital (later ITV Digital) terrestrial offering and cable services. Within 30 days, over 100,000 digiboxes had been sold, which helped bolster BSkyB's decision to give away free digiboxes and mini dishes from May 1999.