Atlantic Records Group

History

In 2004, Time Warner sold Warner Music to a group of private investors. As a cost-cutting maneuver, the new owners of Warner Music Group merged Atlantic Records with its sister, Elektra Records, to form The Atlantic Records Group. Upon the merger, Elektra became largely dormant, with most of its retained roster absorbed by Atlantic. In the years to follow, Atlantic Records Group would add a host of other labels to its umbrella, including: Roadrunner Records, Fueled by Ramen, Custard Records and Maybach Music Group. Elektra was reactivated as a brand of Atlantic Records Group in 2009. The same year Atlantic's dance and hip hop imprint Big Beat Records, which scored notable success for most of the 1990s (but had been in hibernation since 1998) was also relaunched.