Atari Australia

History

In March 2009, Namco Bandai Games Europe announced it would purchase Atari's stake in Distribution Partners for €37 million and merge it into its own operations. This followed the news of Atari exiting the PAL distribution market to focus on publishing and developing for the massively multiplayer online market. Atari Europe's assets were merged and folded into Namco Bandai in May 2009 while its sale and marketing personnel were transferred to Distribution Partners, of which the prior deal would have allowed Namco Bandai to purchase the remaining 66% stake in Atari Europe June 2012-2013. The merger was completed on 7 July, and Distribution Partners was renamed as Namco Bandai Partners. Alongside that came Atari's entire distribution operations outside North America and Japan, including 100% of Atari Australia Pty Ltd. (formerly OziSoft Pty Ltd.), 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd. Atari would secure a five-year distribution deal for Namco Bandai Partners to exclusively distribute its titles in those territories. The merger would allow Namco Bandai Games to now hold operations in over 50 countries with 17 dedicated offices.