Ambush Reality

Ambush Reality

Ambush Reality is an independent record label owned by Enter Shikari. Although originally it was exclusively for the release of Enter Shikari's albums and songs, on 21 July 2014 the band announced via Facebook and Twitter they were releasing a song by Nottingham hardcore band Baby Godzilla (now known as Heck). Formed in July 2006, it is co-owned and run by the members of the band and their friends. The band has decided that, to tour in the United States, they had to sign with a major record label in America. On 28 August 2007, Ambush Reality said that Take to the Skies came out in North America in October 2007, with Ambush Reality joining Interscope Records imprint Tiny Evil. Ambush Reality signed a distribution deal with Warner Music to make the album Common Dreads and future releases more accessible outside the UK and also more widely advertised and promoted. As of 8 December 2010 Enter Shikari / Ambush Reality have left distribution through Warner and will distribute throughout UK/Europe/Japan/Australia via PIAS Entertainment Group. As of 21 June 2011, Enter Shikari's releases in North America are via independent record labelHopeless Records.