Topic summary
Alphanumeric brand names
Extracted from the Wikipedia article Alphanumeric brand name.
Overview
Kunter Gunasti and William T. Ross (2010) define two dimensions of alphanumeric brand names: "link", or the connection between the brand name and a specific product feature or the product as a whole; and "alignability", or whether the preferences for a product can be aligned with the numbers included in the brand names in an ascending or descending trend.