Alphanumeric brand name

An alphanumeric brand name is a brand name composed only of both letters and numbers (alphanumericals). Examples include 7 Up, Audi A4, Canon A75. They may serve as abbreviations (e.g. 3M, formerly known as the Minnesota Mining and Manufacturing Company), indicate model extensions (iPhone 3G, iPhone 4, etc.), symbolize physical product attributes (the V-shaped V8 engine), incorporate technical attributes (AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501).