Action Force

Action figure series Action ForceProduct typeAction figureOwnerHasbro (1985–present)CountryUnited KingdomIntroduced1982; 44 years ago (1982)Related brandsAction ManPrevious ownersPalitoy (1982–85) Action Force is a brand of European action figures released in the 1980s that was based on the Action Man toyline. It was also used to introduce G.I. Joe: A Real American Hero toys to European markets. Several publishing companies have produced comic books based on the figures. History First generation (1982) The Action Force figures were first produced in 1982 by Palitoy Limited, and were released in two waves. They were created in response to the falling sales of the company's larger collection, Action Man, and the comparative success of the smaller Kenner Star Wars action figures, which the company was licensed to sell in Europe. The figures are a mixture of historical military figures (e.g. Desert Rat, German Storm trooper) and of more contemporary soldiers (e.g. Arctic and Naval Assault). In contrast to the American-centric G.I. Joe figures, the Action Force figures were a mixture of international figures, including British, German, Australian and American soldiers. However, unli