Topic summary

ABC Me

ABC Me

ABC Me was an Australian children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched by Prime MinisterKevin Rudd on 4 December 2009 as ABC3, to become Australia's first dedicated children’s channel on free-to-air. It also aimed to broadcast 50% local programming. In ratings recorded in 2015, ABC3 held a high average audience of 562,000 among its target audience of 5–12-year-old children.

Budget cuts by the Abbott government led to a brand refresh on 19 September 2016 to ABC Me, with the network pushing online streaming. The channel also reduced its Australian content quota to 25%. On 3 June 2024, ABC Me was rebranded to ABC Entertains, which now features general entertainment programming. Children's programming mostly moved to ABC Family and ABC iview.