42 Entertainment

42 Entertainment is an American company based in Burbank which specializes in creating and producing alternate reality games (ARGs). The company was founded in 2003 as an independently owned, creative content and interactive agency under the name 4orty 2wo Entertainment. The company started with a nine-person management team and was originally based in Emeryville, California. It produced several alternate reality games between 2004 and 2014, as well as campaigns for the movie The Dark Knight, and the Nine Inch NailsYear Zero album.