1969 Texas vs. Arkansas football game

DateDecember 6, 1969Season1969StadiumRazorback StadiumLocationFayetteville, ArkansasRefereeCarl LandissAttendance47,500United States TV coverageNetworkABCAnnouncersChris Schenkel and
Bud WilkinsonNielsen ratings52.1

The 1969 Texas vs. Arkansas football game, sometimes referred to as the "Game of the Century", was a college football game played on December 6 in which No. 1 Texas visited No. 2 Arkansas at Razorback Stadium in Fayetteville, Arkansas. The Longhorns came back from a 14–0 deficit after three quarters to win 15–14.

President Richard Nixon attended the game and established it as a national championship game by announcing he would award the winning team a presidential plaque declaring them "the number-one college football team in college football's one-hundredth year."

With a Nielsen rating of 52.1 (a 74 share), this was and remains as of 2023, the highest TV rating in American football history, college or professional.