White Paper of 1939The White Paper of 1939 was a policy paper issued by the British government, led by Neville Chamberlain, in response to the 1936–1939 Arab revolt in Palestine. After its formal approval in the House of Commons on 23 May 1939, it acted as the governing policy for Mandatory Palestine from 1939 to the 1948 British departure. After the war, the Mandate was referred to the United Nations.Green paperIn the United Kingdom, the Commonwealth countries, Hong Kong, and the European Union, a green paper is a tentative government report and consultation document of policy proposals for debate and discussion. A green paper represents the best that the government can propose on the given issue, but, as it remains uncommitted, it can without loss of face leave its final decision open until it has been able to consider the public reaction to it.
Product (business)In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form.
Content marketingContent marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users.
Position paperA position paper (sometimes position piece for brief items) is an essay that presents an arguable opinion about an issue – typically that of the author or some specified entity. Position papers are published in academia, politics, law and other domains. The goal of a position paper is to convince the audience that the opinion presented is valid and worth listening to.
Business-to-businessBusiness-to-business (B2B, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base.
Thought leaderA thought leader is an individual or firm recognized as a foremost authority in a specific field. As the term implies, a thought leader leads others in the thinking around a given topic". MeaningsGo-to expertFrom the perspective of a thought leader as the 'go-to expert', being a thought leader means to consistently answer the biggest questions on the minds of the target audience on a particular topic.
TechnologyUse of knowledge for practical goalsFor other uses, see Technology (other).A steam turbine with the case opened, an example of energy technologyTechnology is the application of conceptual knowledge to achieve practical goals, especially in a reproducible way. The word technology can also mean the products resulting from such efforts, including both tangible products such as tools or machines, and intangible ones such as software.
ListicleIn journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will have a title describing a specific number of items contained within, along with subsequent subheadings within the text for each entry. The word is a portmanteau of list and article.
Grey literatureGrey literature (or gray literature) is material and research produced by organizations outside of the traditional commercial or academic publishing and distribution channels. Common grey literature publication types include reports (annual, research, technical, project, etc.), working papers, blog posts, government documents, white papers and evaluations.
Command paperA command paper is an official document in the United Kingdom which is issued by His Majesty's Government (HMG) and presented to Parliament. White papers, green papers, treaties, government responses, draft bills, reports from royal commissions, reports from independent inquiries and various government organisations can be released as command papers, so called because they are presented to Parliament formally "By His Majesty's Command".
PhilosophyStudy of general and fundamental questionsThe statue The Thinker by Auguste Rodin is a symbol of philosophical thought.
Customer experienceCustomer experience (CX) refers to the cognitive, emotional, sensory, and behavioral responses of a customer during all stages of interaction with a product or service, including pre-purchase, consumption, and post-purchase. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions.*As an Amazon Associate I earn from qualifying purchases.