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Type color
Type color, is an element of typography that describes how dense or heavy the text appears on the page. Finding the correct balance of type color and white space can make text more easily readable. The term type color should not be confused with the usual meaning of color, (i.e. red, yellow, blue); instead it has more to do with the blackness or boldness of the text on the page. A bold font weight creates more contrast on the page, therefore creating more emphasis.
White space (visual arts)In page layout and illustration, white space (or often negative space) is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted. It is not necessarily actually white if the background is of a different colour. The term arises from graphic design practice, where printing processes generally use white paper.
TypographyTypography is the art and technique of arranging type to make written languagelegible and readable when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
KerningIn typography, kerning is the process of adjusting the space between two specific characters, or letterforms, in a font. It is not to be confused with tracking, by which spacing is adjusted uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have a visually similar area. The related term kern denotes a part of a typed letter that overhangs the edge of the type block.
Typeface anatomyTypeface anatomy describes the graphic elements that make up letters in a typeface or font (a specific size, slope, and style of a typeface).
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