Target audienceThe target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.Market segmentationIn marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments. The objective is to identify profitable and growing segments that a company can target with tailored marketing strategies. When segmenting markets, researchers typically examine common characteristics such as shared needs, interests, lifestyles, or demographic profiles.
Positioning (marketing)In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation, advertising, market segmentation, and business models such as the marketing mix. The origins of the concept of positioning concept are unclear.
MarketingMarketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency.
Serviceable available marketServiceable addressable market (SAM; also served available market) is the part of the total addressable market (TAM) that can actually be reached. OverviewThe serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firm's existing core competencies and/or past performance.
Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.Market analysisA market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities, and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.Market researchMarket research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition.
BehaviorBehavior (American English) or behaviour (British English) is the range of actions of organisms, individuals, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.
BusinessBusiness is the practice of making one's living or making money by producing or buying and sellingproducts (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liabilitycompany. The taxation system for businesses is different from that of the corporates.PsychographicsPsychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
DemographyDemography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration.*As an Amazon Associate I earn from qualifying purchases.