Sportsnet is a Toronto-based company, owned by Rogers Sports & Media. It was established in 1998 as CTV Sportsnet, a joint venture between Baton Broadcasting, Liberty Media, and Rogers Media. Bell Globemedia, the company that acquired CTV Inc. (formerly Baton) in 2000, was required to divest the channel following its 2001 acquisition of competing network TSN. Rogers then became the sole owner of Sportsnet in 2004 after it bought the remaining minority stake that was held by Fox.
