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A search engine results page (SERP) is a web page that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keywordquery. The results are of two general types: organic search: retrieved by the search engine's algorithm;sponsored search: advertisements.The results are normally ranked by relevance to the query.

GoogleGoogleAmerican multinational technology companyGoogle LLC ( , ) is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands.Meta elementMeta elementMeta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section, the term meta indicating that they are a form of self-reference. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.Search engineSearch engineThe term search engine refers to a search application that provides links to web pages and other relevant information on the Web (or the Internet in general) in response to a user's query. Users submit their queries through a web browser or a mobile app, and the results page generally displays a collection of hyperlinks together with brief descriptions and relevant images.Search engine optimizationSearch engine optimizationPractice and strategies of increasing online visibility Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising.SogouSogouSogou, Inc. (Chinese: 搜狗; pinyin: Sōugǒu; lit. 'Search-dog') is a Chinese technology company and subsidiary of Tencent. It started as Sohu's search division, later becoming a separate company, and stayed under Sohu's control until Tencent acquired it. The offices of Sogou are located in Beijing on the southeast corner of Tsinghua University. Sogou also has offices in Chengdu, co-located within Tencent's office building.AdvertisingAdvertisingForm of communication for marketing1948 print advertisement for Rinso laundry soapAdvertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.Web queryWeb queryA web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters.Relevance (information retrieval)In information science and information retrieval, relevance denotes how well a retrieved document or set of documents meets the information need of the user. Relevance may include concerns such as timeliness, authority or novelty of the result.Web pageWeb pageA web page, or webpage, sometimes contextually shortened to just page, is a document, typically published on the Web, and normally viewed using a web browser, which consists of hypertext and often additional components such as scripts and graphics. Since an author may publish one or more related web pages together in a website, the terms website and web page form a metaphor for paper pages bound together into a book.World Wide WebWorld Wide WebThe World Wide Web (also known as WWW, W3, or simply the Web) is a global interconnected information system that enables content sharing over the Internet. It facilitates access to documents and other web resources according to specific rules of the Hypertext Transfer Protocol (HTTP). The Web was invented by English computer scientist Tim Berners-Lee while at CERN in 1989 and opened to the public in 1993. It was conceived as a "universal linked information system".NeighbourhoodNeighbourhoodA neighbourhood (Commonwealth English) or neighborhood (American English) is a geographically localized community within a larger town, city, suburb or rural area, sometimes consisting of a single street and the buildings lining it. Neighbourhoods are often social communities with considerable face-to-face interaction among members.YahooYahooAmerican web portalYahoo ( ) is an American web portal based in Sunnyvale, California. It provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon.snippetsnippetRelated word or term.

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