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During the time that radio programs were the dominant medium in the United States, some programs advertised "souvenirs" of the various shows, which were sometimes called radio premiums. The first of these were generally cast photographs and the like, but eventually, these evolved into novelties that many children collected.

Captain MidnightCaptain MidnightCaptain Midnight (later rebranded for television syndication as Jet Jackson, Flying Commando) is an American adventure franchise first broadcast as a radio serial from 1938 to 1949. The character's popularity throughout the 1940s and into the mid-1950s extended to serial films (1942), a television show (1954–1956), a syndicated newspaper strip (1942 – late 1940s), and a comic book title (1942–1948).BoxtopBoxtopA boxtop, in the context of being a proof of purchase, is understood to be the upper portion of a product box, detached, and mailed as part of a claim for a radio premium or other advertising offer. Betty Crocker was a leader in the mail-in boxtop space beginning in 1929 with a coupon promotion in flour bags. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the Betty Crocker Catalog.Radio programA radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production, or part of a periodically recurring series. A single program in a series is called an episode.Buck RogersBuck RogersBuck Rogers is a science fiction adventure hero and feature comic strip created by Philip Francis Nowlan first appearing in daily American newspapers on January 7, 1929, and subsequently appearing in Sunday newspapers, international newspapers, books and multiple media with adaptations including radio in 1932, a serial film, a television series, and other formats.The ShadowThe ShadowThe Shadow is a fictional character created by American magazine publishers Street & Smith and writer Walter B. Gibson. Originally created to be a mysterious radio-show narrator and developed into a distinct literary character in 1931 by Gibson, the Shadow has been adapted into other media, including American comic books, comic strips, serials, video games, and at least five feature films. The radio drama included episodes voiced by Orson Welles.Jack Armstrong, the All-American BoyJack Armstrong, the All-American BoyJack Armstrong, the All-American Boy was a radio adventure series which maintained its popularity from 1933 to 1951. The program originated at WBBM in Chicago on July 31, 1933, and was later carried on CBS, then NBC and finally ABC. BackgroundJack Armstrong, the All-American Boy was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale.LuminescenceLuminescenceLuminescence can be simply as any emission of visible electromagnetic radiation (light) not ascribable directly to incandescence. Incandescence emerges at high temperatures due to thermal radiation; in contrast, because luminescence is often independent of temperature, it is sometimes termed cold light. However, some kinds of luminescence (e.g., candoluminescence, pyroluminescence, thermoluminescence) are associated with or require elevated temperatures.Proof of purchaseProof of purchaseProof of purchase is often required for sales promotions and manufacturer rebates as evidence that the customer purchased the product. When multiple purchases are required to redeem these rewards, it is referred to as a premium incentive or collector mechanic. A proof of purchase is also required for some product recalls.United StatesUnited StatesCountry primarily in North AmericaThe United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean.CryptographyCryptographyCryptography, or cryptology, is the practice and study of techniques for secure communication in the presence of adversarial behavior. More generally, cryptography is about constructing and analyzing protocols that prevent third parties or the public from reading private messages. Modern cryptography exists at the intersection of the disciplines of mathematics, computer science, information security, electrical engineering, digital signal processing, physics, and others.Tom MixTom MixThomas Edwin Mix (born Thomas Hezikiah Mix; January 6, 1880 – October 12, 1940) was an American film actor and the star of many early Western films between 1909 and 1935. He appeared in 291 films, all but nine of which were silent films. He was one of Hollywood's first Western stars and helped define the genre as it emerged in the early days of the cinema.Lone RangerLone RangerThe Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture. He first appeared in 1933 in a radio show on WXYZ (Detroit), conceived either by station owner George W. Trendle or by Fran Striker, the show's writer. Test episodes aired earlier on radio station WEBR in Buffalo.

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