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Modes of persuasion

The modes of persuasion, modes of appeal, or rhetorical appeals (Greek: pisteis) are the broadest classifications of rhetorical devices, which a persuasive speaker or writer uses to convince their audience. Often, the modes of persuasion are directly equated with these three traditional rhetorical appeals: ethos, pathos, and logos—an appeal to the presenter's credibility, an appeal to audience emotions, and an appeal to reasoning or logic, respectively—all three of which appear in Aristotle's Rhetoric.

PathosPathosPathos is a Greek term referring to appeal to the emotions and ideals of the audience, eliciting feelings that already reside in them. Pathos is most often used in rhetoric, in which it is considered one of the three modes of persuasion, alongside ethos and logos. It is also used as in literature, film and other narrative art.RhetoricRhetoricArt of persuasionPainting depicting a lecture in a knight academy, painted by Pieter Isaacsz or Reinhold Timm for Rosenborg Castle as part of a series of seven paintings depicting the seven independent arts. This painting illustrates rhetoric.Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) of classical antiquity, along with grammar and logic/dialectic.AristotleAristotleAristotle (Ancient Greek: Ἀριστοτέλης, romanized: Aristotélēs; 384–322 BC) was an ancient Greek philosopher and polymath. His writings span the natural sciences, philosophy, linguistics, economics, politics, psychology, and the arts. As the founder of the Peripatetic school of philosophy in the Lyceum in Athens, he began the wider Aristotelian tradition that followed, which set the groundwork for the development of modern science.AudienceAudienceAn audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism.EthosEthosEthos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way.LogosLogosLogos (UK: , US: ; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity), that most broadly means reason, logic, order, or understanding. Among its connotations is that of a rational form of discourse that relies on inductive and deductive reasoning.Literary deviceLiterary deviceA literary device, literary technique, figure of speech, rhetorical device, stylistic device, or trope is any strategy of using language that a writer or speaker employs to deliberately achieve some purpose. This purpose is typically: to focus or guide the audience's attention, to make the language or its content memorable, or to evoke a particular emotional, rational, aesthetic, or other response.VirtueVirtueA virtue (Latin: virtus) is a trait of excellence, including traits that may be moral, social, or intellectual. The cultivation and refinement of virtue is held to be the "good of humanity" and thus is valued as an end purpose of life or a foundational principle of being.Ancient GreekAncient GreekAncient Greek (Ἑλληνική, Hellēnikḗ [hellɛːnikɛ̌ː]) includes the forms of the Greek language used in ancient Greece and the ancient world from around 1500 BC to 300 BC. It is often roughly divided into the following periods: Mycenaean Greek (c. 1400 – c. 1200 BC), Dark Ages (c. 1200 – c. 800 BC), the Archaic or Homeric period (c. 800 – c. 500 BC), and the Classical period (c. 500 – c. 300 BC).Rhetoric (Aristotle)Rhetoric (Aristotle)Aristotle's Rhetoric (Ancient Greek: Ῥητορική, romanized: Rhētorikḗ; Latin: Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric.KairosKairosKairos (Ancient Greek: καιρός) is an ancient Greek word meaning 'the exact or critical time'. In modern Greek, kairos also means 'weather' or 'time'. It is one of two words that the ancient Greeks had for 'time'; the other being chronos (χρόνος). Whereas the latter refers to chronological or sequential time, kairos signifies an auspicious time for action. In this sense, while chronos is quantitative, kairos has a qualitative, permanent nature.WisdomWisdomWisdom, also known as sapience, is defined by psychologists as a combination of "wit and virtue," the ability to apply expert tacit and experiential knowledge, balancing intrapersonal, interpersonal and institutional interests, to deal with complex questions of life and attain a common good. Wisdom can be viewed as a stable personality trait, but also as context-bound process, meaning that a person in some contexts behaves wisely, but in other contexts does not.

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