Mobile phonePortable device to make telephone calls using a radio linkTwo decades of evolution of mobile phones, from a 1992 Motorola DynaTAC 8000X to the 2014 iPhone 6 PlusShare of population with a mobile phoneMobile cellular subscriptions per 100 peopleA mobile phone or cell phone is a portable wireless telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones (landline phones).Marketing communicationsMarketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization.
Feature phoneBasic type of mobile phone The Samsung C414 feature phone, an advanced feature phone released in 2011 A feature phone (also spelled featurephone), brick phone, or dumbphone, is a type of mobile phone with basic functionalities, as opposed to more advanced and modern smartphones. The term has been used for both newly made mobile phones that are not classed as smartphones and older mobile phones from eras before smartphones became ubiquitous.
Mobile appA mobile app or application is a computer program or software application designed to run on a mobile device such as a smartphone, tablet, or smartwatch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
Wi-FiWi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio waves.
World populationTotal number of living humans on EarthHigh, medium, and low projections of the future human world populationIn world demographics, the world population is the total number of humans currently alive. It was estimated by the United Nations to have exceeded 8 billion (8,000,000,000) on November 15, 2022. It took around 300,000 years of human prehistory and history for the human population to reach a billion and only 218 more years from there to reach 8 billion.
Online advertisingForm of advertising that uses the InternetOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and users across digital platforms.
SmartphoneA smartphone is a mobile device that combines the functionality of a traditional mobile phone (feature phone) with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multimedia playback and streaming.
Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) is an American advertising trade association and lobbying group that advocates for the interests of the online advertising industry. The organization develops industry standards, conducts research, and provides legal support for its members, which include many of the most prominent media and tech companies globally, primarily in the United States, Canada, and Europe.Andreas KaplanAndreas Marcus Kaplan (born October 5, 1977) is a professor of digital transformation and university administrator. He is president of Kühne Logistics University in Hamburg. Previously, he held academic leadership positions at ESCP, including as rector and dean of its business schools in Berlin and Paris. His research has addressed social media, artificial intelligence, digital transformation, and higher education. Education and careerKaplan was born in Munich, Germany.
Tablet computerA tablet computer, commonly shortened to tablet or simply tab, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, have similar capabilities, but lack some input/output (I/O) abilities that others have.
SMSAn SMS message received on a Siemens SL55Short Message Service (SMS) is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.*As an Amazon Associate I earn from qualifying purchases.