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Gravitational potential
In classical mechanics, the gravitational potential is a scalar potential associating with each point in space the work (energy transferred) per unit mass that would be needed to move an object to that point from a fixed reference point in the conservative gravitational field. It is analogous to the electric potential with mass playing the role of charge. The reference point, where the potential is zero, is by convention infinitely far away from any mass, resulting in a negative potential at any distance.
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