Chief marketing officerA chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suitecorporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.President (corporate title)A president is a leader of an organization, company, community, club, trade union, university, country or other group. The relationship between a president and a chief executive officer varies, depending on the structure of the specific organization.
Chief executive officerA chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of a company or a nonprofit organization. CEOs find roles in various organizations, including public and private corporations, nonprofit organizations, and even some government organizations (notably state-owned enterprises).
Chief financial officerA chief financial officer (CFO) is an officer of a company or organization who is assigned the primary responsibility for making decisions for the company for projects and its finances; i.a.: financial planning, management offinancial risks, record-keeping, and financial reporting, and, increasingly, the analysis of data. The CFO thus has ultimate authority over the finance unit and is the chief financial spokesperson for the organization.
RecruitmentRecruitment is the overall process of identifying, sourcing, screening, shortlisting, interviewing, and hiring candidates for jobs (either permanent or temporary) within an organization. Recruitment also is the process involved in choosing people for unpaid roles.
Chief operating officerVanessa Pappas, former COO of TikTokA chief operating officer (COO), also called chief operations officer, is an executive in charge of the daily operations of an organization (i.e. personnel, resources, and logistics). COOs are usually second-in-command immediately after the chief executive officer (CEO), and report directly to them, acting on their behalf in their absence.
Professional servicesProfessional services are occupations in the service sector requiring special training in liberal arts and pure sciences education or professional development education. Some professional services, such as architects, accountants, engineers, doctors, and lawyers require the practitioner to hold professional degrees or licenses and possess specific skills.
Vice presidentA vice president or vice-president, also director in British English, is an officer in government or business who is below the president (or chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on the executive branch of the government, university or company. The name comes from the Latin term vice meaning "in place of" and typically serves as pro tempore (Latin: 'for the time being') to the president.
RevenueIn accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue from interest, royalties, or other fees. "Revenue" may refer to income in general, or it may refer to the amount, in a monetary unit, earned during a period of time, as in "Last year, company X had revenue of $42 million".
MarketingMarketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency.
CostCost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore. In business, the cost may be one of acquisition, in which case the amount of money expended to acquire it is counted as cost. In this case, money is the input that is gone in order to acquire the thing.SalesSales are commercial dealings in which a seller transfers ownership of products or provides services to a buyer in exchange for money or other agreed-upon consideration. The term may also refer to the quantity or monetary value of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".*As an Amazon Associate I earn from qualifying purchases.