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Dynamic pricing

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Dynamic pricing, also referred to as surge pricing, demand pricing, time-based pricing and variable pricing, is a revenue managementpricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during periods of low demand.

Pricing strategyPricing strategyA business can choose from a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.Supply and demandSupply and demandIn microeconomics, supply and demand is an economic model of price determination in a market. It postulates that, holding all else equal, the unit price for a particular good or other traded item in a perfectly competitive market, will vary until it settles at the market-clearing price, where the quantity demanded equals the quantity supplied such that an economic equilibrium is achieved for price and quantity transacted.Revenue managementRevenue managementRevenue management (RM) is a discipline that aims to maximize profit primarily by adjusting pricing and managing occupancy. The strategy is used in hotel management, selling event tickets and airfare, retail promotions, software licensing, and other industries. It is seen by some as synonymous with yield management. OverviewBusinesses face important decisions regarding what to sell, when to sell, to whom to sell, and for how much.DemandDemandIn economics, demand is the quantity of a good consumers are willing and able to purchase at various prices over a given period. In economics, "demand" for a commodity is not the same thing as "desire" for it. It refers to both the desire to purchase and the ability to pay for a commodity. Demand is always expressed in relation to a range of prices and a particular time period since demand is a flow concept. A flow is any variable expressed per unit of time.Price gougingPrice gougingPrice gouging is a pejorative term for the practice of increasing the prices of goods, services, or commodities to a level much higher than is considered reasonable or fair by some. This commonly applies to price increases of basic necessities after natural disasters. Usually, this event occurs after a demand or supply shock. The term can also be used to refer to profits obtained by practices inconsistent with a competitive free market, or to windfall profits.Service (economics)Service (economics)A service is an act or use for which a consumer, company, or government is willing to pay. Examples include work done by barbers, doctors, lawyers, accountants, mechanics, banks, finance, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for, such as hospitals, elementary schools, or libraries. Using resources, skill, ingenuity, and experience, service providers give benefit to service consumers.Product (business)Product (business)In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form.TourismTourismTravel for recreational or leisure purposes"Tourist" redirects here. For other uses, see Tourist (other).Times Square in New York CityTourism is travel for pleasure, and the commercial activity of providing and supporting such travel.EntertainmentEntertainmentActivity that holds attention or gives pleasureBanqueters playing Kottabos and a girl playing the aulos, Greece (c. 420 BCE). Banqueting and music have continued to be two important entertainments since ancient times.Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight.HospitalityHospitalityHospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis, chevalier de Jaucourt describes hospitality in the Encyclopédie as the virtue of a great soul that cares for the whole universe through the ties of humanity.RetailRetailSale of goods and services This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article's citations lack bibliographical information. Please read the guide to citations and add information such as author, title, date of publication, publisher, ISBN, pages cited, etc. (May 2023) (Learn how and when to remove this message) This article needs more citations.

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