Marketing channelA marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned marketing strategy.Distribution (economics)In economics, distribution is the way total output, income, or wealth is distributed among individuals or among the factors of production (such as labour, land, and capital). In general theory and in for example the U.S. National Income and Product Accounts, each unit of output corresponds to a unit of income. One use of national accounts is for classifying factor incomes and measuring their respective shares, as in national Income.
Marketing mixThe marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
IntermediaryAn intermediary, also known as a middleman or go-between, is defined in various ways, according to context. In law or diplomacy, an intermediary is a third party who offers intermediation services between two parties. In trade or barter, an intermediary acts as a conduit for goods or services offered by a supplier to a consumer, which may include wholesalers, resellers, brokers, and various other services.
Promotion (marketing)In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty.
Product (business)In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form.Cost efficiencyCost efficiency (or cost optimality), in the context of parallel computeralgorithms, refers to a measure of how effectively parallel computing can be used to solve a particular problem. A parallel algorithm is considered cost efficient if its asymptotic running time multiplied by the number of processing units involved in the computation is comparable to the running time of the best sequential algorithm.Mission statementA mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".Value chainA value chain is a sequence of activities that an organization performs to design, produce, market, deliver, and support goods or services for customers. The concept was introduced by Michael Porter in Competitive Advantage: Creating and Sustaining Superior Performance (1985) as a framework for analyzing how firms create value and achieve competitive advantage through coordinated business processes.
Strategic planningStrategic planning or corporate planning is an activity undertaken by an organization through which it seeks to define its future direction and makes decisions such as resource allocation aimed at achieving its intended goals. "Strategy" has many definitions, but it generally involves setting major goals, determining actions to achieve these goals, setting a timeline, and mobilizing resources to execute the actions.
PricingPricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.
Vision statementA vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
Marketing mixThe marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".IntermediaryAn intermediary, also known as a middleman or go-between, is defined in various ways, according to context. In law or diplomacy, an intermediary is a third party who offers intermediation services between two parties. In trade or barter, an intermediary acts as a conduit for goods or services offered by a supplier to a consumer, which may include wholesalers, resellers, brokers, and various other services.Promotion (marketing)In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty.Product (business)In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form.Cost efficiencyCost efficiency (or cost optimality), in the context of parallel computeralgorithms, refers to a measure of how effectively parallel computing can be used to solve a particular problem. A parallel algorithm is considered cost efficient if its asymptotic running time multiplied by the number of processing units involved in the computation is comparable to the running time of the best sequential algorithm.Mission statementA mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".Value chainA value chain is a sequence of activities that an organization performs to design, produce, market, deliver, and support goods or services for customers. The concept was introduced by Michael Porter in Competitive Advantage: Creating and Sustaining Superior Performance (1985) as a framework for analyzing how firms create value and achieve competitive advantage through coordinated business processes.Strategic planningStrategic planning or corporate planning is an activity undertaken by an organization through which it seeks to define its future direction and makes decisions such as resource allocation aimed at achieving its intended goals. "Strategy" has many definitions, but it generally involves setting major goals, determining actions to achieve these goals, setting a timeline, and mobilizing resources to execute the actions.PricingPricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.Vision statementA vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.*As an Amazon Associate I earn from qualifying purchases.